The majority of customers’ decisions to buy items are influenced by emotional as well as rational factors.
An immersive product experience is a strong marketing and sales tool to provide substantial psychological “comfort” to customers, who want to see and experience what they are looking for.
Moreover, by integrating virtual and physical goods, outlets of limited size placed in prestigious high-traffic areas, become economically competitive.
A novel approach to training that constitutes a positive stimulus for the trainee and motivates him/her to participate in the training sessions and to come back to them. Gilgamesh is a software platform for virtual reality and real-time interactive 3D simulation; it builds on Virtual Reality (VR) and serious-gaming techniques to provide high-quality immersive experiences to users. Gilgamesh reproduces realistic and interactive environments where elements of interest react to user actions in a realistic way.
The amount of data in our world has been exploding, and analyzing large data sets—so-called big data—will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus.Game changing human-machine interfaces are needed for gathering valuable information and insights from this big data disruptive force: image tools and metaphorical representations not only visualize but act as interfaces to otherwise inaccessible realities.